The new Fiat Qubo Trekking is also making its debut in Frankfurt. It underlines the “Outdoor” characterisation of the exteriors and offers burnished headlights, new two-colour black/aluminium side mouldings and a new protective shield on the rear bumper as standard. In addition, the new Nitro Kit will go on sale from September. It was developed together with the American company Nitro (world manufacturer of snowboards). The kit meets the needs of the sportier customers that want a practical car to be able to do all kinds of outdoor sports (thanks to the cargo box and a Nitro “Haze” board) but without giving up styling details such as 15” burnished alloy rims, the exterior stickers and “Nitro” customised interior covers.

All these debuts make up a “taste” of what Fiat will present in 2012. And among the key innovations is also the creation of a new Brand Portal: not only a restyled design but also a series of innovations that improve the usability and navigation among the different models and services and will supply the European markets with maximum flexibility for customising their contents.
Lastly, illustrative materials and certain dedicated publications at the stand will be introducing visitors to the products of FGA Capital, a finance company (joint venture of Fiat Group Automobiles and Crédit Agricole) specialising in the automotive segment. The finance company is operative in all the major European markets, and in Germany with FGA Bank, with a sole goal: supporting the sales of all Fiat Group Automobiles brand vehicles by offering innovative financial products with high added value services targeted to the dealership network, private customers and companies.

(Bron: Fiat.com)

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